International Fight League Adds Sandals Resorts As Strategic Partner
NEW YORK, October 30, 2006 — The International Fight League (IFL) today announced that it has added Sandals Resorts as its latest strategic partner. Sandals will participate in on-line contests and in-arena giveaways and promotions beginning with the IFL World Team Championship semi-final event at Memorial Coliseum in Portland, Oregon, on Thursday, November 2. The first full IFL season will begin in the first quarter of 2007.
“We are very pleased to add the Caribbean’s leading ultra all-inclusive resorts to our team,” said Joel Ehrlich, member of the IFL Board of Advisors. “Sandals has long been known for creative marketing and high quality service, and it will be great to expose our fans to this outstanding leisure brand.”
“We are always looking to find new and innovative ways to expose our brand to a key young, vibrant demographic,” said John Lynch, Executive VP of Sandals Resorts. “The IFL gave us the opportunity to create a platform on television, in-arena and on-line at a key time of year for us to reach that key group and we are excited about the opportunity.”
Sandals Resorts has earned a worldwide reputation for providing couples with the most romantic vacation experience in the Caribbean. Currently, there are 12 Sandals properties located in Jamaica, Antigua, St. Lucia and The Bahamas. Each offers stunning beachfront locations; a choice of à la carte restaurants, from white-glove dining to barefoot elegance; all premium brand wine and spirits; luxurious accommodations in a range of categories; unrivaled watersports including the Caribbean’s largest PADI certification program; Butler Service for truly indulgent pampering; Preston Bailey Signature WeddingMoons™ and signature Red Lane® Spas, with services and treatments inspired by the region. Coming in February 2007, the five-star, all suite Mediterranean Village will debut at Sandals Grande Antigua Resort & Spa, offering couples in love the ultimate romantic getaway.
Sandals Resorts has set the industry standard for luxury all-inclusive vacationing and has been voted the World’s Best at the World Travel Awards for 13 years in a row. For more information, call your local travel agent or 1-800-SANDALS (1-800-726-3257) or visit www.sandals.com.
Founded in 2005 by Kurt Otto, a real estate investor and a life-long martial arts participant and Gareb Shamus, chairman of Wizard Entertainment Group, the International Fight League™ (IFL) was created to establish a centralized and structured organization that brings the power and influence of the mixed martial arts industry together. On August 25, 2006, IFL entered into an Agreement and Plan of Merger with Paligent, Inc. (PGNT:OTCBB), pursuant to which IFL would emerge as the surviving entity. For further information regarding the merger, contact Paligent at (212) 755-5461.For more information on the IFL, go to www.IFL.tv.
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Posted October 30th, 2006 l 113 Views
