NEW YORK, N.Y. (July 27, 2010)-VERSUS, the fastest growing sports cable network in the country, will air its second live UFC® event on Sunday, August 1, featuring a light heavyweight battle between Jon ‘Bones’ Jones and Vladimir Matyushenko. The fight will originate from the San Diego Sports Arena and air live on VERSUS at 9 p.m. ET.
VERSUS has been the national cable television home of World Extreme Cagefighting® (WEC®) since 2007 and in December 2009, the network announced a multi-year extension with Zuffa LLC., the owners of both the WEC and UFC, to air two live UFC events in 2010 in addition to seven live WEC fights. VERSUS’ first live UFC event on Sunday, March 21, which marked the UFC’s debut on a national sports cable network, averaged 1.24 million viewers, garnered a 1.1 national HH rating and made VERSUS one of the most-watched cable networks in the country among all key male demos.
Jon Jones (10-1), winner of four of his last five UFC fights, put together his most impressive performance to date during VERSUS’ first UFC fight in March, with a first-round TKO over the battle-tested Brandon Vera. The 22-year-old phenom is an unorthodox striker and will face the most seasoned of veterans in Matyushenko.
Matyushenko (24-4), 39-years-old, brings a wealth of experience with each of his fights and looks to become a serious contender in the UFC light heavyweight division. He returned to the UFC in 2009 after a six-year break and secured a unanimous decision victory over Igor Pokrajac followed by a split-decision win against Eliot Marshall.
The well-rounded card also features a middleweight battle between Yushin Okami (25-5) and Mark Munoz (8-1); a welterweight fight featuring Jake Ellenberger (22-5) and John Howard (14-4); and a lightweight fight between Takanori Gomi (36-1) and Joe Stevenson (36-11).
UFC is the largest live pay-per-view event content provider in the world and the fastest growing main stream sports organization in history. Owned and operated by Zuffa(tm), LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, Avail-TVN Entertainment, BellTV, SaskTel Max(tm), Shaw Pay-Per-View, and Viewers Choice. International distributors include WOWOW in Japan, Rede TV and Globosat’s Combate Channel and SporTV in Brazil, ESPN in United Kingdom, Televisa in Mexico and throughout Central America, with worldwide distribution via the Internet on UFC.com and Yahoo! Sports. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. UFC programming is distributed in 132 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa® , The Octagon(tm) and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.
VERSUS, the fastest growing sports cable network in the country, prides itself on super-serving passionate sports fans across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France, World Extreme Cagefighting (WEC) and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football and college basketball programming. The network is home to the best outdoor programming on television and airs original programs not available anywhere else, including The Daily Line, Sports Soup and Sports Jobs with Junior Seau. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.